Susan Brind Morrow, American Egyptologist

“A name is a mirror to capture the soul of a thing […]”

W. H. Auden, Anglo-American Poet

“Proper names are poetry in the raw. Like all poetry they are untranslatable.”

Dr. David S. Slawson, American Landscape Garden Artist

“Names are an important key to what a society values. Anthropologists recognize naming as ‘one of the chief methods for imposing order on perception.’”

Claude C. Hopkins, British Advertising Pioneer

“The right name is an advertisement in itself.”

Mitch Hedberg, American Comedian

“I want to get a job as someone who names kitchen appliances. Toaster, refrigerator, blender … all you do is say what the shit does, and add “er”. I wanna work for the Kitchen Appliance Naming Institute. Hey, what does that do? It keeps shit fresh. Well, that’s a fresher … I’m going on break.”