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Main MenuHomeContact Culture Experience Expertise Partners Portfolios Resources Roles Services Strategies Views Our WorldBrent ScarcliffEvocative Places Community and Destination Brand Consultancy Extra Meaning Brand Communications, Public Relations, and Naming Consultancy Joy Salvador Otter Brand, Consumer, and Market Research Consultancy Resounding Success Brand Name, Company Name, Product Name, and Tag Line Consultancy Rich In Meaning Book, Game, Movie, Music, Show, Television, and Themed Entertainment Consultancy Rich With Meaning Lifestyle and Luxury Brand Consultancy Savaiki South Seas Lifestyle Company Savory Characters Food, Beverage, and Restaurant Brand Consultancy Scarcliff Salvador Cultural Branding, Product Placemnent, and Brand Naming Agency The Brand Names We Love Blog The Brand New Meaning Naming, Language, and Story Blog The Cultural Riches World, Pop, and Brand Culture Blog The Earthy Language Lexicon The Genetic Linguistics Blog The Pop Language Blog The Savory Characters Food, Beverage, and Restaurant Blog The Scarcliff Dictionary of Branding The Take My Meaning Dictionary of Quips and Quotations |
Cultural Branding, Product Placement, and Brand Naming ConsultantsWe Believe In Meaningful BrandingWe're in the forefront of the move to redefine branding as the commercial expression of culture.What Does That Mean To You?It means that, in the long term, your brand will rise or fall on the strength of the culture you create and the relationship of that culture as expressed in the form of the people you attract and the products and services you offer to the world around you. Strong cultures, large or small, gain meaning and thrive. Weak cultures lose meaning and wither.It means that we talk about your brand in very human, down-to-earth terms. As human beings, culture is what we all do. Your culture is complex, but not complicated, so our ideas are simple, but not simplistic. Although we speak fluent M.B.A.ese, we rarely use it. It means that we treat branding as an art, a science, and a craft a wonderful combination of magic, logic, and common sense. Instead of subjecting you to the latest theory du jour, we explore your brand from every relevant perspective, from marketing and positioning to evocative branding, social branding, belief branding, and beyond. The result is a truly integrated brand. It means that we're ideally placed to help you make any strategic, creative, or practical brand decision, from the talent you cultivate to the character you express to the stories you tell. As your trusted guides, we help you see the lay of the land; you choose the destination. In short, it means that we'll help you create a rich, meaningful brand. How Do You Work With Us?In whatever way makes sense. We offer all of our services à la carte, or one element of a comprehensive package.Would You Like To ...Get in touch with us?See which brands we've worked with? Get a better sense of who we are? Explore our views on cultural branding? Relevant ReadingCopyright© Scarcliff Salvador Inc. All rights reserved. All trademarks are the property of their respective owners. |
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