“Is maith an scáthán súil charad.” | “A friend’s eye is a good mirror.”
Irish Proverb
Monthly Archives: March 2008
Brand Experience | Showtime
Lakers’ owner Jerry Buss on brand experience:
“Right after I bought the team, I used to go into this little lounge in Santa Monica. The owner was also musical director for MGM, and they used to perform musicals there late at night, it was just fantastic,” he says. “Just before they would start, everyone would start shouting, ‘Showtime! Showtime!’ I remember thinking, this is how I wanted people to feel about their team.”
Brand Culture: Victoria’s Secret Demures
Victoria’s Secret CEO Sharen Turney feels her lingerie brand has become “too sexy” for its own good:
“We have moved off of our brand heritage,” she said in a conference call with analysts. “We use the word ‘sexy’ a lot and really have forgotten the ultra-feminine.”
Turney said the brand’s original storyline was of a to-the-manor-born Londoner named Victoria whose lacey underthings, we assume, were her little secret. But in recent years, Victoria became known as simply “Vicky,” and she had no qualms about flaunting her sex appeal.
Brand Culture | Skywalker Ranch
George Lucas reminds us of the importance of a backstory:
Lucas has been described as a frustrated architect, but to draft his dream academy he needed more than blueprints. “He created a story for the ranch,” Bay says. “He created a history. It belonged to a cattle rancher. Each building was added at a certain time and built in a certain style. There was a winery, for instance, but then it burned down at a certain point in time and was rebuilt in an Art Deco style. This room we’re in, it belonged to the rancher’s daughter She had brown hair and green eyes and went to the University of Arizona and she couldn’t get horses out of her blood.”