Brand Culture | The Sunset Tower Hotel

Jeff Klein knows that a hotel is more than a destination:

A New York society brat turned serious hotelier and restaurateur, Mr. Klein, 39, bought the Sunset Tower in 2004 and has transformed it partly by throwing out the handbook of how entertainment industry haunts are managed, especially in Los Angeles. A ban on media leaks about boldface business deals or celebrity frolicking is strictly enforced. Mr. Klein is also very careful about curating a clientele.

New York Times