Brand Communications | The Language And Literature Of Branding

Academic Disciplines

  • Language
  • Linguistics
  • Literature

Business Disciplines

  • Brand Communications
  • Brand Messaging
  • Brand Naming
  • Copywriting
  • Corporate Communications
  • Public Relations
  • Story-based Advertising

Central Metaphors

  • The Story
  • The Language

Theoretical Framework

  • Expression
  • Plot
  • Theme

Deliverables

  • Communications Strategy
  • Copy
  • Language
  • Messaging
  • Story Ideas
  • Public Relations Strategy

Sales: The Rhetoric Of Branding

Academic Disciplines

  • Rhetoric

Business Disciplines

  • Sales

Central Metaphors

  • The Case

Theoretical Framework

  • Ethos | Moral Center
  • Pathos | Empathy
  • Logos | Reason
  • Kairos | Opportune Moment

Deliverables

  • Sales Strategy
  • Sales Guide
  • Sales Kit
  • Sales Training

Brand Culture: Let Shannon Dunk

6′ 4″ Laker guard Shannon Brown has become a fan favorite for his athletic and emphatic dunks. He’s a true high fly act; some say he has the highest vertical leap in the NBA.

The Lakers organization did the smart thing and backed a viral campaign designed to get Shannon into this year’s Sprite Slam Dunk Competition:

Let Shannon Dunk

It worked. Today the NBA announced Shannon will be joining Nate Robinson, Gerald Wallace, Demar DeRozan, and Eric Gordon in Dallas.

The lesson? Your brand culture isn’t just about your stars. It’s about your role players too.

Company Culture: Santa Lucia Day 2009

Natten går tunga fjät, runt gård och stuga.
Kring jord som sol’n förlät, skuggorna ruva.
Då i vårt mörka hus, stiga med tända ljus,
Sankta Lucia, Sankta Lucia.

Natten var stor och stum. Nu hör det svingar,
i alla tysta rum, sus som av vingar.
Se på vår tröskel står vitkläd, med ljus i hår,
Sankta Lucia, Sankta Lucia.

Mörkret skall flykta snart ur jordens dalar.
Så hon ett underbart ord till oss talar.
Dagen skall åter ny, stiga ur rosig sky,
Sankta Lucia, Sankta Lucia.