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In Our Eyes — Our Views on Branding and Naming
Over the years, we've experienced a lot, heard a lot, seen a lot,
read a lot, and thought a lot. Here's our chance to share some of
those thoughts with you. Among the questions we plan to tackle are:
What do great branding and great storytelling have in common?
What does having a global brand strategy mean?
What makes a great movie title?
How do you build a role for serendipity into the branding process?
What kind of odd profession is naming, anyways?
Stay tuned! |
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