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The Road To Eureka — Brand Creation
In this sixth step we let our imaginations off the leash, using
your creative brief as our guide and your positioning statement
as the starting points for some wide-ranging creative exploration.
The purpose of this step is manifold: to give you a real feel for
which branding and/or naming styles and techniques may be right
for you, to test your boundaries, to encourage you to look at your
brand concept in fresh ways, to find your sweet spot on the naming
continuum, and to begin telling your brand's story.
Our step six deliverables may include:
Creative Branding Concepts
Creative Naming Concepts
Creative Tagline Concepts
Creative Design Concepts
Creative Experiential Concepts
Creative Advertising Concepts
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