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Category Naming — Building Your Moat
Which brands do you think of when you hear the words ‘energy
drink’, ‘inline skates’, and ‘router’?
Your company, product, and service names tell the world who you
are, but your category name tells the world what you are. Red Bull,
Rollerblade, and Cisco understood the value of creating a new category,
one they each defined to their great advantage. If you have the
chance to create a new category, you too have the opportunity to
build a wide moat separating you from any potential competitors.
We're pleased to offer you the following services related to category
naming:
Category Name Development
The development of a descriptive phrase defining your product or
service category to your advantage.
Industry Descriptor Development
The development of a descriptive phrase defining your industry or
sector to your advantage.
Industry Vocabulary Development
Category Research And Analysis
Category Naming Workshops
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