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Consumer Research Services — Knowing Your Audience
The key to telling a great story is knowing your audience. Although
focus groups can be useful tools, we're convinced they're not enough.
You've got to talk to your consumers where they live, in their language,
and observe them where they shop, in the real world.
Our consumer research capabilities include:
Focus Groups
Focus group consultation and moderation.
One-On-One Interviews
Personal consumer interviews.
Consumer Ethnography
Consumer field studies.
Qualitative Research and Data Analysis
Interview-driven qualitative research and data analysis.
Quantitative Research and Data Analysis
Survey-driven quantitative research and data analysis.
Mixed Methods Research | Integrated Research
Integrated qualitative and quantitative consumer research (also
known as ‘mixed methods’ research).
Branding Research
Brand personality and positioning research.
Naming Research
Multi-cultural and cross-cultural naming research.
Linguistic Research
Sociolinguistic research.
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