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Brand Architecture — Achieving Clarity
In addition to branding and naming your new company, product, or
service, we can also help you with the equally vital task of organizing,
maintaining, or revitalizing your brand portfolio. A clear, intelligent
brand architecture facilitates the purchase decision, maximizes
the relative positioning of each your current offerings, and lets
you readily accomodate the development and/or acquisition of new
brands.
Our brand architecture-related services include:
Brand Architecture
The strategic development, maintenance, and/or revitalization of
all or part of your brand portfolio.
Naming Architecture
The strategic development, maintenance, and/or revitalization of
your corporate, product, and/or service naming systems.
Naming Guidelines
The creation of a set of guidelines for introducing new names into
your naming architecture.
Brand Management Application Design
The development of an intranet-based system for maintaining your
brand portfolio.
Mergers and Acquisitions Naming
The evaluation, harmonization, and/or development of names following
a merger, acquisition, or reorganization.
Nomenclature
The development of a comprehensive corporate, product, and/or service
naming system, potentially including division names, department
names, job titles, flavor and variety names, feature and benefit
names, descriptors, etc.
Brand Architecture Workshops
A one-day workshop devoted to addressing any brand architecture
issues you may have.
Brand Research
Qualitative and/or quantitative research devoted to analyzing your
audience's understanding of your brand architecture.
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