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	<title>Brand Culture &#187; Telegraph</title>
	<link>http://www.scarcliff.com/news</link>
	<description>Brand News</description>
	<pubDate>Thu, 31 Jan 2008 20:35:34 +0000</pubDate>
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		<title>Gaming Tournaments Reach The Next Level</title>
		<link>http://www.scarcliff.com/news/2007/12/gaming-tournaments-reach-the-next-level/</link>
		<comments>http://www.scarcliff.com/news/2007/12/gaming-tournaments-reach-the-next-level/#comments</comments>
		<pubDate>Mon, 24 Dec 2007 20:35:51 +0000</pubDate>
		<dc:creator>Brent</dc:creator>
		
		<category><![CDATA[Telegraph]]></category>

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		<description><![CDATA[The argument probably began in the 1980s, when frequenters of gaming arcades discovered that it could be more fun to vanquish each other than computer-controlled characters. Now gaming was competitive, had it become a sport? Ever since, there have been regular attempts to declare competitive gaming the Next Big Thing - which the British public [...]]]></description>
			<content:encoded><![CDATA[<p>The argument probably began in the 1980s, when frequenters of gaming arcades discovered that it could be more fun to vanquish each other than computer-controlled characters. Now gaming was competitive, had it become a sport? Ever since, there have been regular attempts to declare competitive gaming the Next Big Thing - which the British public has just as regularly ignored.</p>
<p>The latest, however, really does look different. The mega-budget Championship Gaming Series (CGS) launches on Sky television over Christmas with prime-time coverage. It aims to embed competitive videogaming in the national consciousness - and early indications suggest that it may succeed.</p>
<p><a target="_blank" href="http://www.telegraph.co.uk/connected/main.jhtml?xml=/connected/2007/12/22/dltourn122.xml" title="Gaming Tournaments Reach The Next Level">Telegraph</a></p>
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