Brand Culture » New York Times http://www.scarcliff.com/news Brand News Thu, 31 Jan 2008 20:35:34 +0000 http://wordpress.org/?v=2.3.1 en Can Burt’s Bees Turn Clorox Green? http://www.scarcliff.com/news/2008/01/can-burts-bees-turn-clorox-green/ http://www.scarcliff.com/news/2008/01/can-burts-bees-turn-clorox-green/#comments Sun, 06 Jan 2008 01:14:09 +0000 Brent http://www.scarcliff.com/news/2008/01/can-burt%e2%80%99s-bees-turn-clorox-green/ Today, the couple’s quirky enterprise is owned by the Clorox Company, a consumer products giant best known for making bleach, which bought it for $913 million in November. Clorox plans to turn Burt’s Bees into a mainstream American brand sold in big-box stores like Wal-Mart. Along the way, Clorox executives say, they plan to learn from unusual business practices at Burt’s Bees — many centered on environmental sustainability. Clorox, the company promises, is going green.

NY Times

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