Even the American Dialect Society knows how risky home mortgages are these days. The group of wordsmiths chose “subprime” as 2007’s Word of the Year at its annual convention Friday.
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Copyright Scarcliff | Salvador Inc. 1997 - 2008
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Outdoor Advertising | Blade Runner-style Brand Architecture
January 31, 2008 in Los Angeles Times
Sonny Astani walked into a Westwood movie theater in 1985 and saw the film that changed his life: "Blade Runner," the science-fiction tale that imagined a dystopian Los Angeles where jet-powered cars zoom past skyscraper…
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Conservation Marketers Choose Land Over Beast
January 9, 2008 in The Economist
Some people are starting to wonder whether the one-by-one approach to conservation is really the right solution. With many predicting the extinction of thousands of species, Bob Smith, a researcher in conservation at the University…
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Linguists Choose ‘Subprime’ As Word Of The Year
January 6, 2008 in MSNBC
Even the American Dialect Society knows how risky home mortgages are these days. The group of wordsmiths chose "subprime" as 2007's Word of the Year at its annual convention Friday. …
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Can Burt’s Bees Turn Clorox Green?
January 6, 2008 in New York Times
Today, the couple’s quirky enterprise is owned by the Clorox Company, a consumer products giant best known for making bleach, which bought it for $913 million in November. Clorox plans to turn Burt’s Bees into…
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Alphanumeric Car Names
January 5, 2008 in Los Angeles Times
Where are the Gremlins of yesteryear? Or the El Dorados, for that matter? They are history. The industry is on an increasingly strict diet of alphabet soup with numerical garnish. Alphanumeric nameplates -- which consist of…