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	<title>Brand Culture &#187; BusinessWeek</title>
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	<description>Brand News</description>
	<pubDate>Thu, 31 Jan 2008 20:35:34 +0000</pubDate>
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		<title>Crash Bandicoot Gets His Mojo Back</title>
		<link>http://www.scarcliff.com/news/2007/12/crash-bandicoot-gets-his-mojo-back/</link>
		<comments>http://www.scarcliff.com/news/2007/12/crash-bandicoot-gets-his-mojo-back/#comments</comments>
		<pubDate>Wed, 12 Dec 2007 19:05:43 +0000</pubDate>
		<dc:creator>Brent</dc:creator>
		
		<category><![CDATA[BusinessWeek]]></category>

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		<description><![CDATA[It&#8217;s official—&#8221;jacking&#8221; is the next big thing for games. A common skill in the Grand Theft Auto series, it has now become a key addition to the Crash Bandicoot series with Crash of the Titans. This latest platformer from Sierra introduces a new technique where Crash dizzies an enemy, jumps on its back, possesses it [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s official—&#8221;jacking&#8221; is the next big thing for games. A common skill in the Grand Theft Auto series, it has now become a key addition to the Crash Bandicoot series with Crash of the Titans. This latest platformer from Sierra introduces a new technique where Crash dizzies an enemy, jumps on its back, possesses it with a mojo mask and makes it do his bidding for a short while.</p>
<p><a target="_blank" href="http://www.businessweek.com/innovate/content/dec2007/id20071212_948620.htm" title="Crash Bandicoot Gets His Mojo Back">BusinessWeek</a></p>
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