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The Word On The Street — Branding and Brand Naming News
Here's the latest on some of the branding projects we've worked
on:
20th Century Fox Presents Idiocracy
Idiocracy, the title of the controversial new Mike Judge
comedy from 20th Century Fox, is in theaters now. Luke Wilson plays
‘average American’ Joe Bowers, the accidental victim of
a top-secret Army hibernation program. When Joes wakes up in the
distant future, he finds himself in an America so dumbed-down he
is now the smartest man alive. Co-stars Maya Rudolph and Dax Shepard.
THQ And Relic Announce The Outfit For Xbox 360
Thq and Relic chose this year's Electronic Entertainment Expo (E3)
to preview The Oufit, our title for the new WWII squad-based
action game now in development for Microsoft's new Xbox 360 video
game and entertainment system. The Outfit combines exciting real-time
strategic gameplay with the cinematic intensity of a blockbuster
movie.
The Hitachi TagmaStore Is The MVP
After already winning the Storage Magazine Disk and Disk Subsystem
‘Product Of The Year Award’ this past December, the TagmaStore
Universal Storage Platform, the name of Hitachi's category-defining
virtual storage system, has added to its lustre by winning the 2005
InfoStor ‘Most Valuable Product Award’.
Savia Wins The Gold
Phonak, a global leader in hearing technology, has won the prestigious
‘Medical Design Excellence Award’ (MDEA) for the development
of the Savia, the name of its revolutionary new Digital Bionics
hearing instrument.
Cisco Takes The Prize
Cisco Systems has won the Network Magazine Network Hardware ‘Product
Breakthrough Award’ for its development of its Integrated
Services Routers, the name of its new line of small and medium-sized
business routers.
Kyocera Announces A Hit Sequel
Kyocera Wireless has announced the Slider Remix, our name
for its innovative sequel to its best-selling Slider phone. The
Slider Remix will include an MP3 music player and a 1.3 megapixel
camera in a very cool sliding form factor design.
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