Even the American Dialect Society knows how risky home mortgages are these days. The group of wordsmiths chose “subprime” as 2007’s Word of the Year at its annual convention Friday.
You are currently browsing the daily archive for January 6, 2008.
Today, the couple’s quirky enterprise is owned by the Clorox Company, a consumer products giant best known for making bleach, which bought it for $913 million in November. Clorox plans to turn Burt’s Bees into a mainstream American brand sold in big-box stores like Wal-Mart. Along the way, Clorox executives say, they plan to learn from unusual business practices at Burt’s Bees — many centered on environmental sustainability. Clorox, the company promises, is going green.