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Deciphering The Indecipherable — The Dictionary of Branding
Welcome to the Scarcliff | Salvador Dictionary of Branding, the
most comprehensive glossary of branding and naming on the Web. Our
goal is to produce and maintain an up-to-date record of the terms
of art in use in our field, including the latest branding concepts,
naming styles and techniques, tagline types, and commercially-useful
linguistics terms.
Each entry is cross-referenced if appropriate and includes examples
from the marketplace wherever possible. Please contact us with your
suggested additions and corrections.
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Jargon (linguistics, verbal branding)
The specialized vocabulary or set of idioms shared by a particular
profession or sub-culture. The various acronyms and idioms shared
by information technology professionals (popularly known as ‘Geekspeak’)
is an example of jargon. Compare Idiom.
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