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Recent Articles

• Wordmark

  December 30, 2007 in W

  Any stylized graphic treatment of a brand name.

• Visual Identity

  December 30, 2007 in V

  The visual aspects of a brand identity. Compare verbal identity.

• Verbal Phrasal Doublet

  December 30, 2007 in V

  Any brand name created by pairing two verbs. The virtue of this type of name is that it immediately lets the consumer how to use certain type…

• Verbal Identity

  December 30, 2007 in V

  The verbal aspects of a brand identity. Compare visual identity.

• Typography

  December 30, 2007 in T

  The typestyles characterizing a brand identity.