A figure of speech containing an actual or ironic contradiction. ‘Jumbo shrimp’ is an oft-cited example.
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The art of spelling.
A string of words which sound the same as another string of words. ‘Ice cream’ is an oronym of ‘I scream’. Compare Homophone.
Having a brand name. Compare Anonymous.
The creation of a brand name or catchphrase that sounds like what it refers to. The ‘Snap! Crackle! Pop!’ of Kellogg’s Rice Krispies puffed rice cereal is a perfect example of onomatopoeia.
The study of names and naming practices.
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