F

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Fused Compound

A compound whose meaning as a whole is not predictable from the meanings of its individual components.

Formulaic Phrase

A traditional turn of phrase, often dismissed as a cliché, but in origin a mnemonic device.

Formative

Any affix (prefix, suffix, or infix) which unites a set of otherwise unrelated names. McChickenMcNuggets, and McRibs are examples of the McDonald’s ‘Mc-’ brand name prefix formative, which the company has successfully defended in court.

Folk Etymology

Any popular but false notion of a word’s origins.

Fanciful Name

Any brand name invented without apparent reference to any other word in the lexicon. Kodak and Oreo are the classic examples of a fanciful trade name and a fanciful product name, respectively.