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Scarcliff | Salvador is a boutique branding and naming agency headquartered in Los Angeles, California.

The Scarcliff Branding Dictionary is our place for recording the terms of art in use in our field.

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Copyright Scarcliff | Salvador Inc. 1997 - 2008

Recent Articles

Wordmark

December 30, 2007 in W

Any stylized graphic treatment of a brand name.
Visual Identity

December 30, 2007 in V

The visual aspects of a brand identity. Compare verbal identity.
Verbal Phrasal Doublet

December 30, 2007 in V

Any brand name created by pairing two verbs. The virtue of this type of name is that it immediately lets the consumer how to use certain type…
Verbal Identity

December 30, 2007 in V

The verbal aspects of a brand identity. Compare visual identity.
Typography

December 30, 2007 in T

The typestyles characterizing a brand identity.

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