Toponym

Any brand name or descriptor derived from a place name or other geographic feature. For example, Kyocera, short for Kyoto Ceramics, is named after Kyoto, Japan, and champagne is named after the historic Champagne province of France. The advantage of a carefully chosen topnym is its richness and depth. Many truck and car brands take advantage of the power of a place name: the GMC Denali, the Kia Sedona, the Subaru Outback, the Suzuki Verona, the Toyota Tacoma, etc.

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