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Tag Archives: Brand Mythology Consultants
Brand Culture | Household Gods
In the old days our ancestors often appealed to a set of household gods to help them “magically” achieve one tricky task or another — to make sure, for example, the fire burned, the bread rose, and the beer bubbled. These domestic spirits are the … Continue reading
Brand Culture | The Otherworld
The recent brouhaha over the Burning Man trademark got me to thinking about the role of the Otherworld in pop culture. One common feature of Indo-European mythology (as well as of many other cultures) is the concept of an alternate world — existing side by … Continue reading
