Company Culture | Our 2009 Pastime Of The Year

Posted on December 20, 2009 by Brent

Our hands-down favorite desktop pastime this year:

Online Basketball

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Company Culture | Santa Lucia Day 2009

Posted on December 13, 2009 by Brent

Natten går tunga fjät, runt gård och stuga.
Kring jord som sol’n förlät, skuggorna ruva.
Då i vårt mörka hus, stiga med tända ljus,
Sankta Lucia, Sankta Lucia.

Natten var stor och stum. Nu hör det svingar,
i alla tysta rum, sus som av vingar.
Se på vår tröskel står vitkläd, med ljus i hår,
Sankta Lucia, Sankta Lucia.

Mörkret skall flykta snart ur jordens dalar.
Så hon ett underbart ord till oss talar.
Dagen skall åter ny, stiga ur rosig sky,
Sankta Lucia, Sankta Lucia.

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Company Culture | Thanksgiving Day 2009

Posted on November 26, 2009 by Brent

For each new morning with its light,
For rest and shelter of the night,
For health and food, for love and friends,
For everything Thy goodness sends.

Raply Waldo Emerson, American Poet

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Brand Culture | Disney And Apple

Posted on October 14, 2009 by Brent

With Apple’s help, Disney is rethinking its retail presence:

Disney Stores, which the media giant is considering rebranding Imagination Park, will become more akin to cozy entertainment hubs. The chain’s traditional approach of displaying row after row of toys and apparel geared to Disney franchises will be given a high-tech makeover and incorporated into a new array of recreational activities. The goal is to make children clamor to visit the stores and stay longer, perhaps bolstering sales as a result. Over the next five years, analysts estimate that Disney will spend about $1 million a store to redecorate, reorganize and install interactive technology.

New York Times

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Product Positioning | Defining Your Category

Posted on October 4, 2009 by Brent

Harvard’s Mary Tripsas stresses the importance of categories:

GLANCE through a photo album of early automobiles and you’ll find an eclectic assortment of vehicles, including three-wheeled machines and bicycle-like contraptions. You’d be hard-pressed to identify many as cars.

Early consumers were confused, too, until innovators finally converged on a carriage-like design and coined the term “horseless carriage” in the 1890s, giving a clear point of comparison. More than 100 years later, we can learn from their example.

New York Times

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Brand Culture | The Sunset Tower Hotel

Posted on October 4, 2009 by Brent

Jeff Klein knows that a hotel is more than a destination:

A New York society brat turned serious hotelier and restaurateur, Mr. Klein, 39, bought the Sunset Tower in 2004 and has transformed it partly by throwing out the handbook of how entertainment industry haunts are managed, especially in Los Angeles. A ban on media leaks about boldface business deals or celebrity frolicking is strictly enforced. Mr. Klein is also very careful about curating a clientele.

New York Times

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Company Culture | Saint Patrick’s Day 2009

Posted on March 17, 2009 by Brent

“De réir a chéile a thógtar na caisleáin.” | “It takes time to build castles.”

Irish Proverb

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Company Culture | Martin Luther King Day 2009

Posted on January 19, 2009 by Brent

“Human salvation lies in the hands of the creatively maladjusted.”

Martin Luther King, Jr., American Civil Rights Leader, in Strength To Love

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Company Culture | Saint Patrick’s Day 2008

Posted on March 17, 2008 by Brent

“Is maith an scáthán súil charad.” | “A friend’s eye is a good mirror.”

Irish Proverb

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Brand Experience | Showtime

Posted on March 2, 2008 by Brent

Lakers’ owner Jerry Buss on brand experience:

“Right after I bought the team, I used to go into this little lounge in Santa Monica. The owner was also musical director for MGM, and they used to perform musicals there late at night, it was just fantastic,” he says. “Just before they would start, everyone would start shouting, ‘Showtime! Showtime!’ I remember thinking, this is how I wanted people to feel about their team.”

Los Angeles Times

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