Many employers are already using either branding or talent management as a recruitment tool in trying to establish an external image as a good place to work, but these efforts are not nearly enough.  If a new employee does not experience what the recruiter promised, he or she is likely to be one of the 50% who change employers within the first three years of employment and will not be a positive spokesperson for the organization’s brand.  In addition, many current high performing employees are ready to seek other employment opportunities once they feel economic conditions are more stable.  Sleekstone was formed to address these issues with newer employees and those that are ready to leave.  We integrate our branding and talent management skills to engage, align, and inspire the workforce.

Sleekstone assists employers in this process, specifically by:

• Identifying employers’ current corporate culture and workplace brand
• Determining whether they are the desired culture and brand
• Helping the employer move to the desired culture and brand, if applicable,
• Aligning the employer’s compensation, benefits, and other human resource elements with the desired brand, and
• Measuring employee attitudes, in real time, toward these changes and other employer initiatives.

Sleekstone has assembled experienced professionals who are leaders in their fields.  These leaders, identified by practice area, include:

• Branding
  • Ray Baird
  • Brent Scarcliff
• Compensation and Rewards
  • Steve Mendelsohn
  • Deb Thobe
• Culture Assessment and Talent Management
  • Ron Komers
  • Jasmin Loi
• Organization Development and Strategy
  • Barry Thomas
• Financial Planning
  • Rick Weiss
• Health, Welfare, and Retirement Benefits
  • Don Absey
  • John Garner
  • Art Kagan
• Operations
  • Georgi Johnson

For biographies and more information, please visit www.sleekstone.com.

Please join in the conversation on our blog at www.sleekstone.com

The company that owns the Thomas’ brand says that only seven people know how the muffins get their trademark tracery of air pockets — marketed as nooks and crannies — and it has gone to court to keep a tight lid on the secret.

…

Some bakery experts were skeptical about Bimbo’s claims of top-secret processes, saying the mythology surrounding Thomas’ muffins was more about smart product branding than proprietary baking. The basic techniques for making an English muffin were widely known, they said: English muffin dough is very watery and when it is cooked at high heat the water evaporates quickly and leaves large air pockets.

The New York Times

• Architecture
• Art
• Design

Business Disciplines

• Brand Design
• Emotional Branding
• Experiential Branding
• Graphic Design

Central Metaphors

• The Emotional Experience
• The Work Of Art

Theoretical Framework

• Sight
• Hearing
• Touch
• Smell
• Taste

Deliverables

• Acoustic Branding
• Architecture
• Brand Experience
• Graphic Design
• Olfactory Branding
• Interior Design
• Retail Design
• Sonic Branding

• Language
• Linguistics
• Literature

Business Disciplines

• Brand Communications
• Brand Messaging
• Brand Naming
• Copywriting
• Corporate Communications
• Public Relations
• Story-based Advertising

Central Metaphors

• The Story
• The Language

Theoretical Framework

• Expression
• Plot
• Theme

Deliverables

• Communications Strategy
• Copy
• Language
• Messaging
• Story Ideas
• Public Relations Strategy

• Psychology

Business Disciplines

• Positioning

Central Metaphors

• The Moat
• The Niche

Theoretical Framework

• Mindshare

Deliverables

• Category Name
• Formal Positioning Statement
• Informal Positioning Statement
• Brand Line

• Rhetoric

Business Disciplines

• Sales

Central Metaphors

• The Case

Theoretical Framework

• Ethos | Moral Center
• Pathos | Empathy
• Logos | Reason
• Kairos | Opportune Moment

Deliverables

• Sales Strategy
• Sales Guide
• Sales Kit
• Sales Training

• Economics

Business Disciplines

• Marketing
• Merchandising

Central Metaphors

• The Marketplace

Theoretical Framework

• Product
• Place
• Price
• Promotion

Deliverables

• Product Design
• Pricing Strategy
• Promotional Strategy
• Unique Selling Proposition

The Lakers organization did the smart thing and backed a viral campaign designed to get Shannon into this year’s Sprite Slam Dunk Competition:

Let Shannon Dunk

It worked. Today the NBA announced Shannon will be joining Nate Robinson, Gerald Wallace, Demar DeRozan, and Eric Gordon in Dallas.

The lesson? Your brand culture isn’t just about your stars. It’s about your role players too.

“Human salvation lies in the hands of the creatively maladjusted.”

Martin Luther King, Jr., American Civil Rights Leader, in Strength To Love

“A merry Christmas to everybody! A happy New Year to all the world.”

Charles Dickens (as Scrooge), English Author, in A Christmas Carol