Exclusive Beauty Collection Launches at CVS/pharmacy Locations Nationwide

CVS/pharmacy, the nation’s leading retail pharmacy, today announced the introduction of the exclusive beauty collection, Nuance Salma Hayek. Co-developed by actress Salma Hayek and CVS/pharmacy, Nuance Salma Hayek is a full beauty line offering high-quality products designed to enhance every woman’s individual beauty, at a price that she can afford. The comprehensive collection of more than 100 products within four categories – skincare, cosmetics, haircare and body – is available only at CVS/pharmacy locations nationwide and on cvs.com/nuancesalmahayek.

The first complete beauty line developed by an actress in partnership with a national retailer, Nuance Salma Hayek was inspired by Hayek’s grandmother, a cosmetologist who developed her own homemade beauty remedies. An embodiment of her rich family heritage, the products in the Nuance Salma Hayek line represent the fusion of advanced, proprietary formulations and personal beauty rituals passed down from generations. Each product in the line was inspired by Hayek’s own beauty rituals as well as her extensive global travels. Many ingredients, such as tepezcohuite, blue agave, prickly pear and lime enzyme, are being used in exclusive beauty formulas available to the mass market for the first time. Hayek rigorously tested every product in the line, partnering with formulators to ensure the highest standards and results.

“I wanted to create a line of premium beauty products that were both effective and affordable using the ingredients and knowledge passed down to me from my grandmother,” said Hayek. “My partnership with CVS/pharmacy allowed me to be truly involved in every aspect of product development, bringing my vision to life in making a line that is available to all women, who are entitled to preserve their youth no matter what.”

“CVS/pharmacy’s leadership in beauty for the past decade has been demonstrated by a long list of first-to-market innovations for our beauty customers,” said Mike Bloom, Executive Vice President of Merchandising and Supply Chain for CVS/pharmacy. “Our partnership with Salma Hayek in creating a premium beauty line that is accessible to all women takes our beauty leadership and innovation to the next level. We are proud to introduce this highly-anticipated line, Nuance Salma Hayek, exclusively to CVS/pharmacy customers.”

Premium, yet approachable, the Nuance Salma Hayek line combines exotic, natural ingredients and ancient beauty secrets with science to create efficacious products that enhance the nuances that define every woman’s individual beauty. Prices range between $2.99 and $19.99, and the line includes:

• Nuance Salma Hayek Skincare: Nuance Salma Hayek Skincare products are specially formulated with natural fruit extracts and essential oils to address multiple skincare concerns like aging, loss of hydration, and uneven tone and texture.
• Nuance Salma Hayek Cosmetics: Nuance Salma Hayek Cosmetics include a full line of products for face, eyes and lips in a palette of stunning shades. Advanced technology and fine ingredients create beautiful, endless, customized looks.
• Nuance Salma Hayek Haircare: Nuance Salma Hayek Haircare products address the needs of all hair types with formulations for fine hair, dry hair and chemically treated hair. The line includes treatments that nourish, style and help protect for all-day, healthy-looking hair.
• Nuance Salma Hayek Body: Nuance Salma Hayek Body treatments combine nourishing botanicals and natural fruit extracts to help create more youthful, hydrated and radiant-looking skin.

For more information on Nuance Salma Hayek and to purchase the products, please visit cvs.com/nuancesalmahayek. To hear more about the inspiration behind the line and additional information directly from Salma, please visit facebook.com/cvsbeautyclub.

About Salma Hayek

A prolific actress who has gained worldwide recognition and success, Salma Hayek has proven herself, in addition to acting, as a producer, director and activist. Known for such works as “Frida,” “Desperado,” “Grown Ups,” and “Ugly Betty,” Hayek has received nominations for an Academy Award, Golden Globe, SAG, BAFTA and she won an Emmy. She is currently filming Oliver Stone’s “Savages,” and will be heard on November 4th lending her voice in Dreamworks Animation “Puss in Boots.” Hayek is dedicated to her social activism in the areas of maternal health, the environment and domestic violence.

About CVS/pharmacy

CVS/pharmacy, the retail division of CVS Caremark Corporation (NYSE: CVS), is America’s leading retail pharmacy with more than 7,200 CVS/pharmacy and Longs Drug stores. CVS/pharmacy is committed to improving the lives of those we serve by making innovative and high-quality health and pharmacy services safe, affordable and easy to access, both in its stores and online at CVS.com. General information about CVS/pharmacy and CVS Caremark is available at info.cvscaremark.com.

Asiana Airlines was named the World’s Best Economy Class Airline for customer product and service quality at the 2011 World Airline Awards, in a ceremony held in the French Air and Space Museum at the Paris Air Show.

World Airline Awards

Asiana Airlines was named winner of the World’s Best Airline Cabin Staff award at the 2011 World Airline Awards, in a ceremony held in the French Air and Space Museum at the Paris Air Show.

World Airline Awards

Hayek does, however, have one womankind-saving trick up her sleeve. Next year, she’ll unveil her own beauty line, Nuance. It’s been a secret project for six or seven years, and, she says, this is the first time she’s spoken about it.

“I always wanted to do this,” Hayek says, “because my grandmother, who was a beauty, she died at 96 with no wrinkles. And you should see my mother! We have some family secrets. . . . Have you heard of tepezcohuite?”

A brief pause to supply information about your humble reporter. My mother is Mexican too, and I have spent my life laughing every time she suggested one of these remedies, invariably some kind of cactus or tree bark with a complicated Aztec name, or, memorably, using a particular seashell to make freckles evaporate. But of course now even I use tepezcohuite to heal burns — because it really does work — and it’s my children’s turn to laugh at me. So it’s somewhat surreal to be sitting opposite a movie star in the Café de Flore in Paris, listening to her tell me about things that take me back to my Mexican childhood, and even prompting her on what the next ingredient in the battle for healthy hair or wrinkle prevention might be.

“You know how if you burn the stone of the mamey fruit and rub it on your eyelashes it makes them grow?” Hayek says.

I nod. Are you using concha nacar? I ask.

“Concha nacar — of course! As a lightening cream — that’s our next step.” She leans across the table in conspiratorial excitement: “And we’re not even claiming some of the things I know this stuff can do!”

The logical leap Hayek has made is that if, for instance, tepezcohuite regenerates skin so fast that it’s used in hospital burn units, why isn’t it used in moisturizer? All the secrets passed down from her grandmother involve ingredients that are natural, cheap and readily available in Mexico. The whole project says a good deal about her character: First, take zany-sounding, family-heirloom beauty tips. Then put in a lot of research work over several years. And finally, reject any ingredient that raises the price point too high. Hayek could have produced the most exclusive range imaginable — a whole new PPR brand to herself, say — but she wanted the most democratic, so the company she chose to team up with is the American drugstore chain CVS.

New York Times

6′ 4″ Laker guard Shannon Brown has become a fan favorite for his athletic and emphatic dunks. He’s a true high fly act; some say he has the highest vertical leap in the NBA.

The Lakers organization did the smart thing and backed a viral campaign designed to get Shannon into this year’s Sprite Slam Dunk Competition:

Let Shannon Dunk

It worked. Today the NBA announced Shannon will be joining Nate Robinson, Gerald Wallace, Demar DeRozan, and Eric Gordon in Dallas.

The lesson? Your brand culture isn’t just about your stars. It’s about your role players too.

With Apple’s help, Disney is rethinking its retail presence:

Disney Stores, which the media giant is considering rebranding Imagination Park, will become more akin to cozy entertainment hubs. The chain’s traditional approach of displaying row after row of toys and apparel geared to Disney franchises will be given a high-tech makeover and incorporated into a new array of recreational activities. The goal is to make children clamor to visit the stores and stay longer, perhaps bolstering sales as a result. Over the next five years, analysts estimate that Disney will spend about $1 million a store to redecorate, reorganize and install interactive technology.

New York Times

Jeff Klein knows that a hotel is more than a destination:

A New York society brat turned serious hotelier and restaurateur, Mr. Klein, 39, bought the Sunset Tower in 2004 and has transformed it partly by throwing out the handbook of how entertainment industry haunts are managed, especially in Los Angeles. A ban on media leaks about boldface business deals or celebrity frolicking is strictly enforced. Mr. Klein is also very careful about curating a clientele.

New York Times

George Lucas reminds us of the importance of a backstory:

Lucas has been described as a frustrated architect, but to draft his dream academy he needed more than blueprints. “He created a story for the ranch,” Bay says. “He created a history. It belonged to a cattle rancher. Each building was added at a certain time and built in a certain style. There was a winery, for instance, but then it burned down at a certain point in time and was rebuilt in an Art Deco style. This room we’re in, it belonged to the rancher’s daughter She had brown hair and green eyes and went to the University of Arizona and she couldn’t get horses out of her blood.”

Los Angeles Times

Clorox thinks green:

Today, the couple’s quirky enterprise is owned by the Clorox Company, a consumer products giant best known for making bleach, which bought it for $913 million in November. Clorox plans to turn Burt’s Bees into a mainstream American brand sold in big-box stores like Wal-Mart. Along the way, Clorox executives say, they plan to learn from unusual business practices at Burt’s Bees — many centered on environmental sustainability. Clorox, the company promises, is going green.

New York Times

Directly across from Limón is the lively new fine dining restaurant, Andanza, which means “an adventuresome and serendipitous walk.” This philosophy is reflected in executive chef Gonzalo Martinez’s dishes, which combine traditional and contemporary Mexican cuisine. The six unique rooms that make up Andanza include a beautiful open-air courtyard with orange trees and a cascading wall fountain; the Art Room, with a cozy fireplace and oversized leather chairs; the decadent Wine & Cava room; the elegant private Dining Room; and the Game Room, which entices guests to unwind with snug chairs and board games.

Gayot