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	<title>The Cultural Branding Agency Blog &#187; Product Positioning Consultants</title>
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		<title>Product Positioning &#124; Defining Your Category</title>
		<link>http://www.scarcliff.com/blog/2009/10/product-positioning-defining-your-category/</link>
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		<pubDate>Sun, 04 Oct 2009 18:05:26 +0000</pubDate>
		<dc:creator>Brent</dc:creator>
				<category><![CDATA[Product Positioning Consultants]]></category>

		<guid isPermaLink="false">http://www.scarcliff.com/blog/?p=149</guid>
		<description><![CDATA[Harvard&#8217;s Mary Tripsas stresses the importance of categories: GLANCE through a photo album of early automobiles and you’ll find an eclectic assortment of vehicles, including three-wheeled machines and bicycle-like contraptions. You’d be hard-pressed to identify many as cars. Early consumers &#8230; <a href="http://www.scarcliff.com/blog/2009/10/product-positioning-defining-your-category/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Harvard&#8217;s Mary Tripsas stresses the importance of categories:</p>
<blockquote><p>GLANCE through a photo album of early automobiles and you’ll find an eclectic assortment of vehicles, including three-wheeled machines and bicycle-like contraptions. You’d be hard-pressed to identify many as cars.</p>
<p>Early consumers were confused, too, until innovators finally converged on a carriage-like design and coined the term “horseless carriage” in the 1890s, giving a clear point of comparison. More than 100 years later, we can learn from their example.</p></blockquote>
<p><a href="http://www.nytimes.com/2009/10/04/business/04proto.html" target="_blank">New York Times</a></p>
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