Product Naming

Recent Articles

• Sláinte

  March 17, 2008 in Uncategorized

  Happy St. Patrick's Day from the Scarcliff | Salvador team. 'Tis a fine thing to be Irish.

• Product Naming | Cosmic Crunchios

  March 9, 2008 in Product Naming

  Tom Fishburne's latest cartoon is on the subject of product naming. Check it out: How To Come Up With A Product Name

• Character Naming | Try Your Hand

  March 6, 2008 in Character Naming

  Sega Europe is polling the world (or a reasonable sample thereof) to name the new alien baddies in the next iteration of its legendary Sonic The Hedgehog franchise.  My vote? The Darkmood. Sonic is cool…

• Brand Experience | Showtime

  March 2, 2008 in Brand Experience

  Lakers' owner Jerry Buss on brand experience: "Right after I bought the team, I used to go into this little lounge in Santa Monica. The owner was also musical director for MGM, and they used…

• Brand Story | Victoria’s Secret Demures

  March 2, 2008 in Brand Story

  Victoria's Secret CEO Sharen Turney feels her lingerie brand has become "too sexy" for its own good: "We have moved off of our brand heritage," she said in a conference call with analysts. "We use the…