Category Archives: Cultural Branding Consultants

Sensory Branding | The Design Of Branding

Academic Disciplines Architecture Art Design Business Disciplines Brand Design Emotional Branding Experiential Branding Graphic Design Central Metaphors The Emotional Experience The Work Of Art Theoretical Framework Sight Hearing Touch Smell Taste Deliverables Acoustic Branding Architecture Brand Experience Graphic Design Olfactory … Continue reading

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Brand Communications | The Language And Literature Of Branding

Academic Disciplines Language Linguistics Literature Business Disciplines Brand Communications Brand Messaging Brand Naming Copywriting Corporate Communications Public Relations Story-based Advertising Central Metaphors The Story The Language Theoretical Framework Expression Plot Theme Deliverables Communications Strategy Copy Language Messaging Story Ideas Public … Continue reading

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Brand Culture | Let Shannon Dunk

6′ 4″ Laker guard Shannon Brown has become a fan favorite for his athletic and emphatic dunks. He’s a true high fly act; some say he has the highest vertical leap in the NBA. The Lakers organization did the smart … Continue reading

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Brand Culture | Disney And Apple

With Apple’s help, Disney is rethinking its retail presence: Disney Stores, which the media giant is considering rebranding Imagination Park, will become more akin to cozy entertainment hubs. The chain’s traditional approach of displaying row after row of toys and … Continue reading

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Brand Culture | The Sunset Tower Hotel

Jeff Klein knows that a hotel is more than a destination: A New York society brat turned serious hotelier and restaurateur, Mr. Klein, 39, bought the Sunset Tower in 2004 and has transformed it partly by throwing out the handbook … Continue reading

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Brand Culture | Skywalker Ranch

George Lucas reminds us of the importance of a backstory: Lucas has been described as a frustrated architect, but to draft his dream academy he needed more than blueprints. “He created a story for the ranch,” Bay says. “He created … Continue reading

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Brand Culture | Can Burt’s Bees Turn Clorox Green?

Clorox thinks green: Today, the couple’s quirky enterprise is owned by the Clorox Company, a consumer products giant best known for making bleach, which bought it for $913 million in November. Clorox plans to turn Burt’s Bees into a mainstream … Continue reading

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Casa De Sierra Nevada Adds Another Mansion

Directly across from Limón is the lively new fine dining restaurant, Andanza, which means “an adventuresome and serendipitous walk.” This philosophy is reflected in executive chef Gonzalo Martinez’s dishes, which combine traditional and contemporary Mexican cuisine. The six unique rooms … Continue reading

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Nightclub Branding | If You See Us In The Club

Like any other exotic culture, Las Vegas fascinates me. The Los Angeles Times has a great story on the latest trend in Vegas clubbing — the exclusive pool party. With names like Rehab (at the Hard Rock Hotel — and clearly … Continue reading

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Celebrity Branding | Who’s In Fashion?

The Washington Post has a fun little story on the ever-growing number of music and movie celebrities who are committed to extending their personal brands beyond the entertainment industry and into the realms of fashion and fragrance. Can you name the celebrities behind … Continue reading

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