Brand Culture | Naming | Language | Design | Experience
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June 1, 2007 in Category Naming, Naming | No comments
Our June naming quote of the month:
“I wanna get a job as someone who names kitchen appliances. Toaster, refrigerator, blender … all you do is say what the shit does, and add ‘-er’. I wanna work for the Kitchen Appliance Naming Institute. ‘Hey, what does that do?’ ‘It keeps shit fresh.’ ‘Well, that’s a fresher … I’m going on break’.”
Mitch Hedberg, American Comedian
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Copyright Scarcliff | Salvador Inc. 1997 - 2008
March 17, 2008 in Uncategorized
Happy St. Patrick's Day from the Scarcliff | Salvador team. 'Tis a fine thing to be Irish.
March 9, 2008 in Product Naming
Tom Fishburne's latest cartoon is on the subject of product naming. Check it out: How To Come Up With A Product Name
March 6, 2008 in Character Naming
Sega Europe is polling the world (or a reasonable sample thereof) to name the new alien baddies in the next iteration of its legendary Sonic The Hedgehog franchise. My vote? The Darkmood. Sonic is cool…
March 2, 2008 in Brand Experience
Lakers' owner Jerry Buss on brand experience: "Right after I bought the team, I used to go into this little lounge in Santa Monica. The owner was also musical director for MGM, and they used…
March 2, 2008 in Brand Story
Victoria's Secret CEO Sharen Turney feels her lingerie brand has become "too sexy" for its own good: "We have moved off of our brand heritage," she said in a conference call with analysts. "We use the…
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