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Category Archives: Brand Strategists
Brand Communications | The Language And Literature Of Branding
Academic Disciplines Language Linguistics Literature Business Disciplines Brand Communications Brand Messaging Brand Naming Copywriting Corporate Communications Public Relations Story-based Advertising Central Metaphors The Story The Language Theoretical Framework Expression Plot Theme Deliverables Communications Strategy Copy Language Messaging Story Ideas Public … Continue reading
Product Branding | Ancient Brand Strategy
Branding turns out to be older than we thought: In “Prehistories of Commodity Branding,” author David Wengrow challenges the widespread assumption that branding did not become an important force in social and economic life until the Industrial Revolution. Wengrow presents … Continue reading
Posted in Brand Strategists
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Brand Architecture | Blade Runner-style Advertising
Sonny Astani reimagines outdoor advertising: Sonny Astani walked into a Westwood movie theater in 1985 and saw the film that changed his life: “Blade Runner,” the science-fiction tale that imagined a dystopian Los Angeles where jet-powered cars zoom past skyscrapers … Continue reading
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Brand Strategy | Apple Flexes Its Buzz Power
David Lazarus examines the Apple brand: P.T. Barnum is most often credited with spotting the correlation between birthrates and suckerdom. If not Barnum, it might just as well have been Apple Inc.’s buzzmeister in chief, Steve Jobs. After whipping people … Continue reading
Nightclub Branding | If You See Us In The Club
Like any other exotic culture, Las Vegas fascinates me. The Los Angeles Times has a great story on the latest trend in Vegas clubbing — the exclusive pool party. With names like Rehab (at the Hard Rock Hotel — and clearly … Continue reading
Posted in Brand Culture Consultants, Brand Strategists, Cultural Branding Consultants
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