The Cultural Branding Agency Blog » Brand Experience Consultants http://www.scarcliff.com/blog Sat, 08 May 2010 17:45:31 +0000 en hourly 1 http://wordpress.org/?v=3.0 Sensory Branding | The Design Of Branding http://www.scarcliff.com/blog/2010/05/sensory-branding-the-design-of-branding/ http://www.scarcliff.com/blog/2010/05/sensory-branding-the-design-of-branding/#comments Wed, 05 May 2010 15:18:54 +0000 Brent http://www.scarcliff.com/blog/?p=298 Continue reading →]]> Academic Disciplines

  • Architecture
  • Art
  • Design

Business Disciplines

  • Brand Design
  • Emotional Branding
  • Experiential Branding
  • Graphic Design

Central Metaphors

  • The Emotional Experience
  • The Work Of Art

Theoretical Framework

  • Sight
  • Hearing
  • Touch
  • Smell
  • Taste

Deliverables

  • Acoustic Branding
  • Architecture
  • Brand Experience
  • Graphic Design
  • Olfactory Branding
  • Interior Design
  • Retail Design
  • Sonic Branding
]]> http://www.scarcliff.com/blog/2010/05/sensory-branding-the-design-of-branding/feed/ 0 Brand Experience | Showtime http://www.scarcliff.com/blog/2008/03/brand-experience-showtime/ http://www.scarcliff.com/blog/2008/03/brand-experience-showtime/#comments Sun, 02 Mar 2008 16:41:10 +0000 Brent http://www.scarcliff.com/blog/2008/03/brand-experience-showtime/ Continue reading →]]> Lakers’ owner Jerry Buss on brand experience:

“Right after I bought the team, I used to go into this little lounge in Santa Monica. The owner was also musical director for MGM, and they used to perform musicals there late at night, it was just fantastic,” he says. “Just before they would start, everyone would start shouting, ‘Showtime! Showtime!’ I remember thinking, this is how I wanted people to feel about their team.”

Los Angeles Times

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