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Category Archives: Brand Culture Consultants
Brand Culture | Skywalker Ranch
George Lucas reminds us of the importance of a backstory: Lucas has been described as a frustrated architect, but to draft his dream academy he needed more than blueprints. “He created a story for the ranch,” Bay says. “He created … Continue reading
Posted in Brand Culture Consultants, Cultural Branding Consultants
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Brand Culture | Can Burt’s Bees Turn Clorox Green?
Clorox thinks green: Today, the couple’s quirky enterprise is owned by the Clorox Company, a consumer products giant best known for making bleach, which bought it for $913 million in November. Clorox plans to turn Burt’s Bees into a mainstream … Continue reading
Posted in Brand Culture Consultants, Cultural Branding Consultants
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Nightclub Branding | If You See Us In The Club
Like any other exotic culture, Las Vegas fascinates me. The Los Angeles Times has a great story on the latest trend in Vegas clubbing — the exclusive pool party. With names like Rehab (at the Hard Rock Hotel — and clearly … Continue reading
Posted in Brand Culture Consultants, Brand Strategists, Cultural Branding Consultants
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Brand Culture | Household Gods
In the old days our ancestors often appealed to a set of household gods to help them “magically” achieve one tricky task or another — to make sure, for example, the fire burned, the bread rose, and the beer bubbled. These domestic spirits are the … Continue reading
Brand Culture | The Otherworld
The recent brouhaha over the Burning Man trademark got me to thinking about the role of the Otherworld in pop culture. One common feature of Indo-European mythology (as well as of many other cultures) is the concept of an alternate world — existing side by … Continue reading
Celebrity Branding | Who’s In Fashion?
The Washington Post has a fun little story on the ever-growing number of music and movie celebrities who are committed to extending their personal brands beyond the entertainment industry and into the realms of fashion and fragrance. Can you name the celebrities behind … Continue reading
Posted in Brand Culture Consultants, Cultural Branding Consultants
Tagged celebrity brand consultants, fergie
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