Category Archives: Brand Culture Consultants

Sensory Branding | The Design Of Branding

Academic Disciplines Architecture Art Design Business Disciplines Brand Design Emotional Branding Experiential Branding Graphic Design Central Metaphors The Emotional Experience The Work Of Art Theoretical Framework Sight Hearing Touch Smell Taste Deliverables Acoustic Branding Architecture Brand Experience Graphic Design Olfactory … Continue reading

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Brand Communications | The Language And Literature Of Branding

Academic Disciplines Language Linguistics Literature Business Disciplines Brand Communications Brand Messaging Brand Naming Copywriting Corporate Communications Public Relations Story-based Advertising Central Metaphors The Story The Language Theoretical Framework Expression Plot Theme Deliverables Communications Strategy Copy Language Messaging Story Ideas Public … Continue reading

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Brand Culture | Let Shannon Dunk

6′ 4″ Laker guard Shannon Brown has become a fan favorite for his athletic and emphatic dunks. He’s a true high fly act; some say he has the highest vertical leap in the NBA. The Lakers organization did the smart … Continue reading

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Company Culture | Martin Luther King Day 2010

“Human salvation lies in the hands of the creatively maladjusted.” Martin Luther King, Jr., American Civil Rights Leader, in Strength To Love

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Company Culture | Christmas Day 2009

“A merry Christmas to everybody! A happy New Year to all the world.” Charles Dickens (as Scrooge), English Author, in A Christmas Carol

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Company Culture | Our 2009 Pastime Of The Year

Our hands-down favorite desktop pastime this year: Online Basketball

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Company Culture | Santa Lucia Day 2009

Natten går tunga fjät, runt gård och stuga. Kring jord som sol’n förlät, skuggorna ruva. Då i vårt mörka hus, stiga med tända ljus, Sankta Lucia, Sankta Lucia. Natten var stor och stum. Nu hör det svingar, i alla tysta … Continue reading

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Brand Culture | Disney And Apple

With Apple’s help, Disney is rethinking its retail presence: Disney Stores, which the media giant is considering rebranding Imagination Park, will become more akin to cozy entertainment hubs. The chain’s traditional approach of displaying row after row of toys and … Continue reading

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Brand Culture | The Sunset Tower Hotel

Jeff Klein knows that a hotel is more than a destination: A New York society brat turned serious hotelier and restaurateur, Mr. Klein, 39, bought the Sunset Tower in 2004 and has transformed it partly by throwing out the handbook … Continue reading

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Company Culture | Martin Luther King Day 2009

“Human salvation lies in the hands of the creatively maladjusted.” Martin Luther King, Jr., American Civil Rights Leader, in Strength To Love

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