Korea’s largest newspaper, The Chosun Ilbo (in English), has a beautifully-illustrated story on the use of eye-catching architecture as brand symbols. Their examples include the Galleria department store, the Ferrari showroom, and Hyundai headquarters in Seoul and the Mikimoto and Prada stores in Tokyo.
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Our favorite Comedy Central commentator, Stephen Colbert, “explains” the AT&T’s brand architecture:
Ouch! Let’s hope the branding world receives his regular attention!
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