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May 19, 2007 in Language, Naming | No comments
Our May naming quote of the month:
“The right name is an advertisement in itself.”
Claude C. Hopkins, British Advertising Pioneer
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Copyright Scarcliff | Salvador Inc. 1997 - 2008
March 17, 2008 in Uncategorized
Happy St. Patrick's Day from the Scarcliff | Salvador team. 'Tis a fine thing to be Irish.
March 9, 2008 in Product Naming
Tom Fishburne's latest cartoon is on the subject of product naming. Check it out: How To Come Up With A Product Name
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Sega Europe is polling the world (or a reasonable sample thereof) to name the new alien baddies in the next iteration of its legendary Sonic The Hedgehog franchise. My vote? The Darkmood. Sonic is cool…
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Victoria's Secret CEO Sharen Turney feels her lingerie brand has become "too sexy" for its own good: "We have moved off of our brand heritage," she said in a conference call with analysts. "We use the…
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