Scarcliff | Salvador Branding and Naming Agency : About : Eli Lieber | Research Director | Research Consultant | Consumer Psychologist

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Eli Lieber — Research Director

Eli has well over a decade of professional experience conducting scientific, evidence-based, qualitative and quantitative behavioral and ethnographic research. He is fluent in Mandarin and has extensive experience in both China and the United States.

In addition to his work with Scarcliff | Salvador, Eli is the Co-Director of the UCLA/NPI Center for Culture and Health, Fieldwork and Qualitative Data Research Laboratory, where he regularly consults with leading institutions around the globe. His areas of expertise include: sampling strategy; interview, focus group, and observation-based research; the integration of qualitative and quantitative data; and data management, analysis, interpretation, and presentation.

A Los Angeles native, Eli received his Ph.D. from the University of Illinois at Urbana-Champaign. In his spare time, he enjoys travelling with his family and friends and playing soccer.

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Brent Scarcliff
Eli Lieber
Joy Salvador

Scarcliff | Salvador Branding and Naming Consultants : About : Eli Lieber | Research Director | Research Consultant | Consumer Psychologist